Alana Appel
Alana Appel
Product design, brand systems, and AI strategy for B2B platforms across healthcare, insurance, and fintech.
Redesigning quoting workflows for a health insurance platform
FITFIND: finding and booking boutique studio classes
Role-based access control for a health insurance platform
Finding and booking in-network providers with confidence
This work is about shaping how intelligent systems behave inside real products: deciding where automation helps and where people stay in control, making machine-driven workflows explain themselves and earn trust, and turning powerful capabilities into tools people actually want to use. Please enter a password, as these case studies may be under NDA.
