FOURSQUARE

Foursquare is a leading American location technology company and data cloud platform, powering businesses and consumers with innovative location solutions. Its platform underpins a range of products, including the Foursquare City Guide and Foursquare Swarm apps, as well as enterprise offerings like Pilgrim SDK, Places, Visits, Attribution, Audience, Proximity, and Unfolded Studio.

I played a key role in Foursquare’s branding revamp and the relaunch of its product pages, collaborating with a team of designers and the Senior Art Director. The previous website felt overly serious, losing much of the brand’s original personality. Our goal was to reintroduce color, warmth, and a more human-centered experience, bringing Foursquare’s identity back to life while ensuring it resonated with users.

Brand revamp moodboards

Where the brand is today doesn’t feel true; it does not embody enough spirit. Stay true. A most sacred space we belong.