A2 logo markAlana Appel
Portrait of Alana Appel

Visual storytelling that makes complex things feel simple

I began my career as a visual artist, and over the past 15+ years have built a career in UX and product design, partnering with Fortune 500 companies, startups, and growing businesses across healthcare, fintech, AI, e-commerce, education, and enterprise software. Storytelling has remained at the heart of my work, evolving into designing experiences that solve complex problems by understanding user needs, motivations, and business goals. I enjoy bringing clarity to complexity and creating thoughtful, adaptable products that make people’s lives easier.

I spent most of my career in New York City before relocating to Miami. Offscreen, I’m a certified Pilates and yoga instructor with a lifelong appreciation for art and museums.

Let’s work together

I’m available for product design consulting, AI experience strategy, and guest speaking engagements on design and storytelling. If you’re building something complex that needs to feel simple, or you’d like to bring these ideas to your team or your stage, I’d love to hear from you.

Get in touch