Alana Appel
You can send me an email or fill out your details in the form below. I look forward to connecting with you!
I take on work in three areas. If your project falls into one of these, I’d love to hear from you.
End-to-end design for complex B2B products, from research and workflow strategy to polished UI, with a specialty in making dense, high-stakes tools feel simple.
Shaping how AI-guided products explain themselves, earn trust, and fit into real workflows, from document intelligence to guided task flows.
Talks and workshops on design, storytelling, and building products people trust, for teams, conferences, and classrooms.
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