Healthcare Reimagined

Project Timeline:

Problem statement: more than 54% of consumers said finding a doctor is difficult

Across generations, digital healthcare interactions are increasingly important

How might we improve the accuracy of healthcare information to help consumers find a doctor in network

Hypothesis statement with belief and validation criteria

Methodology: qualitative and quantitative research, primary research, and secondary market research

Participant criteria: working age 22 to 60, living in the US, insured, recently searched for a provider

Interview findings on accuracy with participant insight cards

Interview findings continued: convenience and affordability

Persona: Raquel Fischer, financial strategist in New York

Fifty user stories synthesized into three epics, with finding an in-network doctor as the core epic

Task flow for finding in-network medical providers

Exploratory sketches of the provider category, directory, and detail screens

Solution sketches of the refined screens

User test plan

User testing goal and task completion table across five users

User testing callouts: merging filter and sort into one control

Refined screens showing distance-sorted results and clearer virtual versus in-person booking