B2B Paid Social Ad Concepts

VMware Tanzu

I designed B2B paid social ads for VMware Tanzu, a portfolio of products and services designed to help organizations build, run, and manage modern cloud-native applications. This was done through an agency partnership, targeting enterprise IT leaders.

The goal was to drive awareness and engagement by distilling complex product messaging into clean, eye-catching visuals for LinkedIn and Twitter. I focused on bold typography, clear hierarchy, and brand alignment to create assets optimized for quick engagement and A/B testing. The final designs supported increased click-through rates and brand visibility.